Writing a business plan

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A business plan gives an outline of your business, the market in which it will operate and how it aims to make money – and should answer this question: why will your business succeed when so many others fail?

We can help you answer this during our Enterprise programme, which provides you with the skills, tools and confidence you need to become your own boss. But, there’s no reason why you can’t start crafting your business plan today.

Download free business plan templates and find help and advice on how to write your business plan.

Business plan templates

Download a free business plan template on The Prince’s Trust website.

You can also download a free cash flow forecast template or a business plan template on the Start Up Loans website to help you manage your finances.

How to write a business plan

Your business plan outlines what your business does and what you are trying to achieve. It explains what the market opportunity is, what makes your business special and how you will make it a success.

Writing a business plan helps you:

  • check that your idea makes sense
  • plan your sales, marketing and business operations
  • identify problems and how to overcome them
  • set out your objectives and the financial return you expect
  • work out what financing you need
  • convince other people to back your business

Get detailed information about how to write a business plan on the Start Up Donut website.

Why you need a business plan

A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts.

A business plan helps you to:

  • clarify your business idea
  • spot potential problems
  • set out your goals
  • measure your progress

You’ll need a business plan if you want to secure investment or a loan from a bank. Read about the finance options available for businesses on the Business Finance Guide website.

It can also help to convince customers, suppliers and potential employees to support you.

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