Michelle Hoskin: do it with passion or not at all

Spencer Freitas
(IFA Magazine)


These are wise words but do we always heed the advice they give us? As 2021 gets underway, despite the impact of Covid-19, Michelle Hoskin has sound and practical tips on how you can boost the success of your business and build the life you love into the bargain.

Vision. It’s a tiny word which has well and truly been drowned out by all the noise around Covid-19, lockdown, government decisions and of course more study, more exams and the day-to-day complexities of running a professional practice in financial services.

Without wanting to sound like a broken record (here I go again): we all know that the only way to create any level of success is to keep all those playing the long game firing on all cylinders. We need to make sure that their batteries are properly charged, and that they are feeling so good it’s as if they have been shot out of a rocket as opposed to shot by a rocket!

And that is exactly how I want us all to feel as we bounce: suitably relaxed and recharged.

Bang the drum

So here we go. I know where the drum is and let me be clear – it needs a good old bang to get us suitably fired up to take on what I am sure will be an equally challenging and crazy 2021.

As the innovator, the visionary, the financial planner, the financial adviser, the business owner and of course the leader of your people, you need to hear me.

Look in the mirror

So, let me ask you to look at yourself now. How energised are you? Are your batteries charged or are you running on empty? Are you ready to be shot out of a rocket or do you feel like you’ve just been shot by one? I suspect the latter is true. But how come?

I was once asked to speak at a conference where the theme was ‘energise advice’. Honestly, I actually thought it was a joke. When I was asked how I intended to do that, my response was quite simple. To energise advice, we have to energise those giving it.

And let me tell you, you are going to need more than the usual CPD to gen up on that one!

I see it every day. The fallout from the work that you do and the demands and challenges that you face are slowly but surely sucking every last ounce of energy and life out of each single one of you. Add Covid-19 to the equation and we have a sector of planners and teams who are literally exhausted.

Back to the future

The best thing about the future is that it hasn’t happened yet. The even better thing about the future is that, when it does happen, it is going to be one day at a time. Each of us are faced with enough distractions to sink a battleship right now, so let’s kick the non-essential distractions into touch and start 2021 as we mean to go on.

Now, I might not have a magic wand (well, I do!), but this one is all on you. I believe that, right now, you are holding the magic wand to your business but you just need to be shown where to point it and how to use it.

It’s time to not just survive but thrive. To do this, you need to be firing on all cylinders. Your batteries need to be charged, the barrel loaded and ready to feel like you have literally been shot out of that rocket!

But there is a but

Ok there is a BUT and it is a big BUT.

It has been tough and I’m under no illusions that we are done with this awful pandemic – the pressures will keep coming. No one has had it easy and none of us are getting out of this unscathed. This is why your purpose and what you are trying to achieve have to be greater than the pain you are going to feel achieving it.

Let me ask – who or what is on your mind when you make decisions? Is it you, your family, your lifestyle, your team or even your friends? Or are you making decisions in the best interests of your business as a whole? Decision-making seems to be a real stumbling block for many business owners. I don’t know why that is, as they seem to make such an easy job of it when they are doing it every day on behalf of their clients. The truth is that every decision you make has to do one job and one job only: to take you and all who share your journey with you one step closer to achieving the true vision of the business. Nothing else – just that.

Reach for the stars – one step at a time

Once the big decisions have been made it is pretty simple. By making the tough calls, the little decisions will make themselves.

This of course needs your vision to be crystal clear. It has to be seen and understood by all those who need to play their part. It has to be seen with laser clarity and like your lives depend on it. A watered-down version of nothingness will be sure to get washed up on the ‘I once had a dream’ shore of life.

Don’t become a victim to a lifetime of focusing on everyone else and never getting round to building the business that you know you can and the life that you truly love.

Now you may very well already be on your own journey, firmly following plan A. But stay focused, don’t get distracted or disheartened. When you feel like you are constantly putting out fires, remember that there will always be things and probably people who seem hell-bent on trying to bump you off track. When this happens – and it will – remember these words: my purpose is and will always be greater than any pain I feel… so get the hell out of my way, I’ve got stuff to do! Wishing you a happy and healthy New Year. Let’s make the most of it!

About Michelle Hoskin

Michelle Hoskin (aka Little Miss WOWW!TM) is well known for her endless enthusiasm and energy, infectious personality and unique outlook on what she describes as a “magical profession”. With over 20 years’ experience working alongside some of the world’s most successful financial services organisations, Michelle is an internationally recognised author, speaker, coach and leading expert in the design and implementation of international framework-based best practice standards. Michelle is pioneering a drive towards increased professionalism and operational excellence through her continued work at Standards International – the UK’s premier certification body for British and international financial services standards – of which she is the founder. She also most recently led a sector committee whose objective was to develop and launch an exciting new international standard for professional paraplanners. Relentless in her pursuit of a global movement of change within financial services, Michelle is fully committed to supporting financial professionals worldwide to achieve things they only dreamed were possible, and to working with them so that they become the best possible version of themselves.




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